The AmCham Board of Directors designed a project to get the good news that U.S. companies do in South Africa, into the public space. A number of live reads by the announcer were consequently done with input from member companies about what they were doing for communities and for South Africa in general.
The campaign was aired on Radio 702 and ran for a month in July 2016, with live reads being done each morning and afternoon. The final read challenged other Chambers of Commerce to embark on similar good news campaigns.
Thank you to those companies who participated: